01
Teams design in the dark
Decisions get made on opinion, not evidence. Without real user research, teams ship what feels right instead of what actually works.
Strategy — 05
We research, design, and prototype digital products that work for the people using them — and hand off design systems that engineering teams can build from confidently.
Why it matters
01
Decisions get made on opinion, not evidence. Without real user research, teams ship what feels right instead of what actually works.
02
Without a shared design system, every new feature reinvents its own buttons, spacing, and colours — and the product slowly falls apart.
03
Handoffs without shared components mean what ships never quite matches what was designed — and both teams end up frustrated.
What we provide
User research
We run interviews, usability tests, and journey mapping sessions to surface what users actually need — not what stakeholders assume they need.
User interviews and moderated usability testing
Journey mapping and information architecture
Competitive audits and heuristic evaluation
Interface design
We move from low-fidelity concepts to interactive, production-ready prototypes — so stakeholders can click through the real experience before a line of code ships.
Wireframes through high-fidelity UI design
Clickable, interactive prototypes for stakeholder review
Motion and micro-interaction design
Design systems
We build design systems with tokens, components, and documentation that keep design and engineering in sync — so consistency doesn't depend on memory.
Design tokens synced between Figma and code
Reusable component libraries (React, Figma)
Usage guidelines and pattern documentation
Accessibility
We audit against WCAG standards and test with assistive technology, so accessibility is built in from the start rather than retrofitted after a complaint.
WCAG 2.1 AA compliance audits
Screen reader and keyboard-navigation testing
Remediation guidance for engineering teams
How we work
1.0 Discover
2.0 Design
3.0 Systemise
4.0 Hand off
Tools we work with
Figma
UI design & prototyping
Maze & UserTesting
Usability research
Storybook
Component documentation
Style Dictionary
Design token pipelines
Axe & WAVE
Accessibility auditing
Linear & Notion
Design ops & documentation
Tell us what you're building — we'll scope the right team and timeline.
Talk to us →