Build with people
who care about craft.

Ship early. Simplify and ship smaller.

Build with clients. Listen carefully and understand their problems.

Own the outcome. See your decisions through to production, not just to handoff.

Build things that last. Put care into the foundation. Don't make it a future person's problem.

Say it as it is. Get to the point and assume good intentions.

Fully remote. The freedom to work from anywhere allows for more meaningful work.